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CSV Format Reference
Column Required Default Accepted Values
name required Influencer's full name
handle required Social handle (e.g. @username)
platform optional instagram instagram, tiktok, youtube
tier optional micro mega, macro, mid, micro, nano
followers optional 0 Number
engagement_rate optional 0 0–100 (percentage)
content_count optional 0 Number
estimated_revenue optional 0 Dollar amount (no $ sign)
cost optional 0 Dollar amount (no $ sign)
roi optional auto-calc Number (revenue / cost if omitted)
category optional fashion fashion, beauty, lifestyle, luxury, streetwear, activewear, accessories, resort, evening, casual
status optional active active, paused, churned
last_post_date optional null Date (YYYY-MM-DD, MM/DD/YYYY, etc.)
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